Overview
Timeline: June 6th- June 10th, 2022 (5 days)
Modified Google Ventures (GV) Design Sprint
GalleryPal is an app that allows museum guest to design their own experience. From trip planning to article, audio and videos about the artist and exhibits guest are able to learn more about art when and where they want.
My Role
Synthesizing User Research
Concept Ideation
Competitive Analysis
Mapping User Flows
Prototyping
Test & Iterations
Tools Used
Figma/Figjam
Sketching
Miro
Process: Design Sprint Timeline
Problem Space
When visiting an art museum, guests' background knowledge can range from unknowing to highly researched/educated on art movements/artist/works, etc. These museum guests do not have a way to easily discover content about techniques, artists, or artworks during their visits.
Design Sprint: Day 1- Map
Insight
Based on user research provided by GalleryPal, I summarized what visitors highlighted as important elements in their museum experiences.
I defined the problem with the following HMW statements:
How might we create a more educational experience for museum goers?
How might we give content and context to artwork for a better artistic experience?
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Listen.
Create listening options for more context about museum artwork.
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Be Present.
Simplify descriptive content for a better in person museum visual experience.
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Learn.
Educate visitors on the variety of art techniques used by specific artist.
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Get Inspired.
Make it easy for guest to access content from artist & museum professionals.
User Map
Competitive Analysis
When comparing Museum websites and mobile apps looking for a better understanding on necessary features, I focused on the following. Navigation steps to obtain desired content in search, artist, artwork and galley information.
Design Sprint: Day 2- Sketch
MET
The Metropolitan Museum of Art
Simplicity in overall design but required you to be on site for many of the interactions
Smartify
Museum & Art Guide
Easy navigation, allow user to search, scan, and find museums and artwork nearby.
CAM
Cincinnati Art Museum
Mobile browser- maps include overview of exhibitions but difficult to learn more about specific works of art.
Key takeaways from the lighting demos:
Search and Explore were used in multiple museum apps and websites, and would be a way for users to educate themselves about specific works.
Audio was not always easy to find. Allowing guests to listen and read while in the galley would help users achieve their end goal.
Critical Screens
Following the Google Ventures exercise Crazy 8s, I identified my critical screen as the landing page after someone snaps a photo of an artwork at the museum.
Using a combination of a few different features from the exercise, I created a storyboard using the critical screen as the middle sketch below.
Storyboard
I decided that I wanted the first few screens to be as minimal as possible. Breaking everything into 3 easy options and branching off from there, allows users to be able to learn more at home when they have additional time but to listen and learn quickly when they are viewing the artwork.
Design Sprint: Day 3- Decide
My sketches guided me into developing high fidelity screens. I then input those high fidelity screens into a prototype. My focus was on designing the necessary screens that the user would need in order to interact with the app.
Design Sprint: Day 4- Prototype
I conducted 5 usability tests, participants were people who visit a museum a couple of times a year.
Users were able to complete all tasks, found the app intuitive and educational and were able to find more information on artists and artworks they might see at a museum.
Design Sprint: Day 5- Test
Based off of user testing, I made the following iterations:
Organization/Labels
Previously, labels were vague under browse and favorites were hidden down at the bottom of the page. During user testing, users reported they liked images and artist they favorite to be one of the first things they see.
Before
After
Search results
Before, search results would populate anything with the key word. After, results are put into categories.
